Meru Patel

Meru Patel

 
Meru Patel
Entrepreneur & Digital Performance Marketing Expert
Certifications
Google Ads DIsplay
Google Analytics
Google Ads Search
Facebook / Meta Ads Platform
Relevant Strengths
Paid Search and Social Performance Marketing

Adept search marketer proficient

with search and social paid media buying platforms. Experience managing Search, Display, Social RLSA, Re-marketing, YouTube & Gmail campaigns. Experience with bottom line ROI and KPI metric analysis and optimization. 

Data-driven marketing

Proficient with Google Analytics &

Google Tag Manager. Experienced with a wide variety of other analytic’s tools: AB testing, link/click-tracking, heat mapping & screen capture software. 

Marketing Skills

SEM (Search Engine Marketing)

PPC (Pay Per Click)

SEO (Search Engine Optimization)

CRM (Customer Relationship Management)

Paid Social Advertising

Lead Generation

Leadership

Campaign Management

Data management

Digital Marketing 

Email Marketing

Content Marketing

Social Media Marketing 

Content Strategy

Digital Strategy 

Media Buying

Native Advertising

E-commerce

Technology / Tools

HTML/CSS/PHP/Javascript 

WordPress 

Google Analytics 

Google Tag Manager

EXCEL

WORD

OUTLOOK

POWERPOINT

Hootsuite

Klaviyo

Ahrefs

Mailchimp

CrazyEgg

Salesforce

Hubspot

Marketing Automation Tools

Google Adwords

Facebook / Meta Ad Manager

LinkedIn Ads 

Pintrest Ads

TikTok Ads

SUMMARY

Paid Search, Display and Social performance campaign marketing and management expert with 10 years of experience using various adtech and martech technologies.

Experience in high-growth digital product team environment-acquainted with managing data-driven marketing plans, email campaigns, social media marketing, and SEO.

Proven ability to work cross-functionally to ensure timely execution and follow-up, meet deadlines, and solve problems and roadblocks to avoid crisis management.

EDUCATION
B.S. Biomedical Engineering (Minor in Marketing)
Rutgers University – School of Engineering2006-2010

New Brunswick, NJ

RELEVANT MARKETING EXPERIENCE
Senior Business & Performance Growth Management Consultant
Ravi Randal Consulting LLC (AION)2019 – 2021

Sales and technology company specializing in data management and high value lead generation using internet-based advertising

Helped formulate overall client GTM campaign strategy, researched competitors, analyzed data and provided digital lead generation campaign testing ideas

Engaged directly with clients to measure true business value by building and operationalizing measurement strategies that highlight how a client can improve bottom line business outcomes

Ability to identify better ways of working at scale through improved processes and changes for paid social and paid search initiatives

Strong analytical skills and ability to sift through significant amounts of complex data to isolate what matters and hone in on opportunities to deliver impactful results

Optimized the performance of paid social and search campaigns and troubleshooting those that underperform at scale utilizing campaign budget optimization and targeting strategies

Paid strong attention to detail as a team player with great communication skills

Determine quantifiable business goals, vertical trends, and preferences and find opportunities to create a competitive advantage through the optimization of paid media campaigns with a focus on market research

Aided new business development efforts and provided thought leadership for the company

Maintained and optimized client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Creation and delivery of effective media buying for paid social campaign efforts utilizing A.I. generated 3rd party customer audience data as well as regional demographics and targeting

Senior Media Buying Manager, e-Commerce & Performance Marketing
Shock Media Group (Marketing Agency) Irvine, CA2016 – 2018

Conglomerate of companies that helped pioneer and shape the online direct to consumer industry.

Worked directly with team of designers, marketers and analysts to optimize on search and social paid media initiatives. Proven ability to form relationships and lead cross-functional teams

Managed in-house media buying team by advising, reviewing and approving work in the company workflow process in a leadership role

Developed expert-level understanding of paid media testing principles and executed campaigns using a disciplined approach to testing

Collaborated with internal team to optimize media buying to hit quantity and quality targets within budget and communicated effectively with different creative teams (both internal and external) to develop, deploy and optimize compelling social creative assets

Developed a strong understanding and working knowledge of paid media platforms best practices and how each platform can be used most efficiently to drive results at scale

Analyzed business developments and monitored niche market trends

Developed and executed strategic marketing campaigns for clients across multiple media paid search, display, video and social platforms

Implemented paid media ad campaigns using 3rd-party tracking vendors and integrating with social platforms

Executed multivariate ad copy and landing page A/B testing initiatives at different stages of client marketing funnels

Optimized digital commerce-related business functions across multiple private label (business to consumer) aesthetic and wellness clients

Achieved client revenue growth through continuously improving and executing digital marketing growth strategies on paid social and search platforms

Developed and implemented campaigns for email, online advertising, search engines and direct mail. Experience working on social and search platforms focusing on a holistic full funnel approach to the AdTech ecosystem

Paid Search & Socal Media Campaign Analyst
4th Gear Media (Marketing Agency)01/2012 – 12/2015

Performance Marketing Project Management for Herbal Nutraceutical Brands. Affiliate Network Paid Media Campaign Management.

Managed monthly digital marketing spend for company clients and communicated directly with clients

Created lead generation campaigns for use on multiple social media and search platforms focused on product marketing

Built targeted audiences for PPC ads to optimize the ROI on agency client ad spend

Hands-on experience using affiliate marketing platforms

Created & optimized landing pages to increase conversions for PPC campaigns

Gained extensive experience setting up and optimizing Google Ads Search, Display, Video), Facebook / Instagram Ads and Snapchat Ads

Taboola and Revcontent Native Advertising Experience

Managed a direct response CRM and utilized various platform marketing pixels

Developed experience with optimizing and coding landing page design elements which helped increase conversion rates

Experience with Google Tag Manager and Conversion Pixels management for different platforms

Cultivated effective partnerships with engineering, marketing, sales and customer support staff for the company

Traveled nationally and internationally to meet with customers and network

SEO Digital Marketing Associate
SEO Digital Marketing Associate01/2011 – 03/2012

Strategic SEO (Search Engine Optimization) and Social Media Account Management for Health, Beauty and E-commerce Retail Clients

Assisted in creating awareness campaigns and client content marketing strategies which increased monthly leads

Created social media content for clients & assisted in growing client social media profiles

Worked with designers to create social media content that received a good ratio of likes and shares engagement

Optimized client email campaigns which led to increased open rates and conversion rates

Created and optimized email workflow to optimize leads through client marketing funnels

Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs

Created and implemented long term onsite and offsite SEO strategy using extensive Ahrefs and keyword research

Utilized social media and niche related group pages to prospect potential client leads

Provided customer service and account management support to guide clients meet their objectives

PERSONAL NOTES

When I am not working, I like to volunteer when possible for nonprofit children’s causes and spend time with family, significant other and close friends. I love animals – especially dogs and strongly believe that humans should take time out to observe the world from a dog’s perspective to appreciate the true meaning of love and gratitude. Outside this, personal development has always been a driving force in my life and I continue to try and make a positive impact in the lives of those I connect with both on a professional and personal front.